‘Applause please’ is intended for managers and persons in charge of marketing, sales and audience entertainment in cultural organisations/institutions, directors, employees of ECoC agencies that are preparing to implement the title, as well as for the partner organisations of Rijeka 2020.
Programme
OKC Palach
Rijeka, September 4th – 6th 2017
| 4th September 2017 | ||
| 9:00 – 9:15 | Registration & coffee | |
| 9:15 – 9:45 | Opening session | Greeting & presentation of Rijeka 2020 (Emina Višnić, CEO, Rijeka 2020, Irena Kregar-Šegota, Development and Strategic Partnerships Director, Rijeka 2020 Tanja Kalcic, Classroom / Capacity Building Programme Manager) |
| 9:45 – 10:30 | Lecture | Introducing audience development (Alessandra Gariboldi, Fitzcarraldo, Italy) |
| 10:30 – 10:45 | Q&A | |
| 10:45 – 11:00 | Coffee break | |
| 11:00 – 11:45 | Lecture | Living theatre Audiences (Armelle Stépien, PR and audience development consultant, France) |
| 11:45 – 12:00 | Q&A | |
| 12:00 – 13:30 | Examples of good practice | Examples of good practice relating to target groups // Children as audience and the cinema (Slobodanka Mišković, Art-kino, Croatia) // Teenage audience and contemporary theatre (Alma R. Selimović, Bunker, Slovenia) |
| 13:30 – 14:15 | Lunch | |
| 14:15 – 16:45 | Workshop | Creating and executing a cultural mediation project (Armelle Stépien, PR and audience development consultant, France) |
| Workshop | First things first! - What you need to have in place and working effectively before you commence audience development (Paul Bogen, Olivearte, UK) | |
| 16:45 – 17:00 | Coffee break | |
| 17:00 – 17:30 | Comments, questions, discussions, conclusions | |
| 19:00 | Cultural programme | |
| 5th September 2017 | ||
| 9:00 – 9:15 | Check-in | |
| 9:15 – 10:00 | Lecture | Audience development planning: between idea and reality (Alessandra Gariboldi, Fitzcarraldo, Italy) |
| 10:00 – 10:15 | Q&A | |
| 10:15 – 11:00 | Lecture | Organisational change and audience centricity: European perspectives (Cristina Da Milano, ECCOM, Italy) |
| 11:00 – 11:15 | Q&A | |
| 11:15 – 11:30 | Coffee break | |
| 11:30 – 12:15 | Lecture | The value in evaluation (Jonathan Goodacre, The Audience Agency, UK) |
| 12:15 – 12:30 | Q&A | |
| 12:30 – 13:45 | Examples of good practice | Examples of good practice relating to artistic forms and transformation of institution // Building an Audience through the Transformation of Institution (Tijana Palkovljević, Matica Srpska, Srbija) // Putting audiences at the heart of the museum experience: examples of good practice (Sofia Tsilidou, NEMO, Hellenic Ministry of Culture and Sports, Greece) // From audience to readers (Mika Buljević, Booksa, Croatia) // |
| 13:45 – 14:30 | Lunch | |
| 14:30 – 17:00 | Workshop | Audience development as a way towards cultural democracy (Niels Righolt, Danish Centre for Arts & Interculture) |
| Workshop | Segmenting and prioritizing (Alessandra Gariboldi, Fitzcarraldo and Cristina Da Milano, ECCOM, Italy) | |
| 17:00 – 17:15 | Coffee break | |
| 17:15 – 17:45 | Comments, questions, discussions, conclusions | |
| 19:00 | Cultural programme | |
| 6th September 2017 | ||
| 9:00 – 9:15 | Check-in | |
| 9:15 – 10:00 | Lecture | Audience development as a way towards cultural democracy (Niels Righolt, Danish Centre for Arts & Interculture, Denmark) |
| 10:00 – 10:15 | Q&A | |
| 10:15 – 12:30 | Panel | ECoC audience development Facilitated by Paul Bogen // This I tell you brother, you can't have one without the other. Or maybe you can? (Agata Etmanowicz, Impact Foundation, Poland) // European Capital of Culture: A unique opportunity for Expanded Audience Engagement (Mary McCarthy, National Sculpture Factory, UK) |
| 12:30 – 13:15 | Lunch | |
| 13:15 – 17:00 | Workshop | Audience development planning (Alessandra Gariboldi, Fitzcarraldo, Italy and Jonathan Goodacre, The Audience Agency, UK) |
| Workshop | How to write a successful Creative Europe, Culture sub-programme application (Paul Bogen, Olivearte, UK) | |
| 17:00 – 18:00 | Check-out | Comments, questions, discussions, conclusions |
| 19:00 | Final gathering | |
| 7th September 2017 | ||
| 10:00 – 16:00 | Workshop | Who is our audience, (and who's not?) - Researching audience can be super fun! (Agata Etmanowicz, Impact Foundation, Poland) |