This Programme Plus has two primary goals. The first one is to contribute to the internalisation and opening up of the city and county, to create strategic international partnerships, to position Rijeka as a relevant regional centre for cultural policies and management in culture, and to promote Rijeka, Primorje-Gorski Kotar County and Croatia through a system of targeted mobility for experts in arts and culture, cultural and creative industries and other sectors connected to culture – through international events co-organised and hosted in Rijeka, and through promotions abroad.

The second aim of Conferences programme is to shift the international public’s attention to the year 2020 and Rijeka as a destination, including Croatia as a place with a high quality cultural-touristic offer, and to build a positive image abroad through promotions, emphasising promotions in collaboration with diplomatic representations of the Republic of Croatia outside of the scope of regular media and programming activities.